Operating systems for the real economy.
We build AI-native software for the industries that keep the world running: care, finance, health, language, commerce and the trades. 25 products on one shared platform, with intelligence at the center of every one.
Most of the economy still runs on software built for a world without AI: screens to click through, data to re-key, vendors to stitch together.
We think the next generation looks different. You ask it a question and it answers from your real data. It does the routine work, shows its reasoning, and waits for your approval on anything that matters.
And it doesn't stop at the record. It files the claim, posts the payment, pays the people. That's what we build, one industry at a time.
Five layers beneath every product.
We don't build one-off apps. Every product inherits the same foundation, so each new one starts further ahead than the last.
Experience
Every product meets people where they work: on the web, as installable apps, natively on iOS and Android, by voice, and in their own language.
Intelligence
Assistants are the front door: Cora in Continua, Flow in FenceFlow, The Wrap in ROSTER. Agents prepare the work, people approve it, and every AI action is metered and audited.
Rules
The decisions that must be right run on deterministic, tested engines, never on a model's judgment.
Rails
Products don't stop at recording work. They move the money and file the paperwork.
Trust
Security is a property of the database, not a promise in a policy. It's tested adversarially before anything ships.
Built for the work that matters.
Each industry gets a full operating system, not a feature. Select one to see its products at Goos Labs.
Care
Operating systems for the people who care for others.
Business
Relationship intelligence and conversational growth.
Finance
Books, wealth and capital, rebuilt AI-first.
Health & Fitness
Health intelligence and coaching.
Language & Family
Closing the language gap for families.
Intelligence
Memory, research and real-time reasoning.
Commerce & Trades
Software for the people who make and build things.
Continua OS
Continua runs a home-care agency from first referral to final payment. It handles scheduling, caregivers, visit verification, claims, payroll, family communication and compliance in one system, with an AI operations manager that answers in plain English and shows its work.
Maria R. is the best fit: she has covered 14 of Mrs. Smith's last 20 visits, is 6 minutes away, and has no overtime risk.
Abacus
The books that explain themselves.
| Account | Debit | Credit |
|---|---|---|
| 5100 · Materials | $240.00 | |
| 2100 · Visa Card | $240.00 |
Envoy
53 languages, taught the way people actually talk.
Products that make each other stronger.
Continua doesn't rebuild accounting, health references, relationship management or recognition. It plugs into Abacus, Radixx, Roster and Kudos through partner APIs. Each engine is a full product on its own, and a building block for everything that comes next.
How we build.
These apply to every product, whatever the industry.
AI-native, not AI-added
The assistant is the front door. Ask in plain English and get an answer from live data, with receipts showing exactly where it came from.
Own the hard rails
Claims, payroll, ledgers, visit verification, payments: we build the regulated, money-moving infrastructure that other software leaves to someone else.
Deterministic where it counts
Compliance, money and law run on tested rules engines. Language models explain and draft. They never make the call.
Secure by construction
Isolation lives in the database, every sensitive action is audited, and access controls are attacked by our own tests before anything ships.
Proven on real operations
Our products run real businesses first: a café, retail stores, a fence company, a print shop. Every claim is verified against real data.
I didn't set out to start a software company. I set out to run businesses, and kept finding that the software we needed didn't exist, or was built for a world that no longer exists.
So we built it, with AI at the center from the first line. Goos Technologies is that work, made into a company: operating systems that do the job, not just record it.